Dental practices marketing needs an approval process as well as creative work. An unchecked claim or a review reply that exposes private information can undermine trust. This is a working list of questions to check before publication.
The rules and guidelines to check against
- Dental Council of India code of ethics on advertising and self-promotion
- ASCI guidelines on treatment claims and before/after images
- Digital Personal Data Protection Act, 2023
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy dental practices brand visibly shows
- Dentist qualifications and registration shown
- Transparent consultation and treatment price ranges
- Sterilisation and hygiene practices explained
- Consent-based patient cases
Common questions to review
Can a dental clinic use before and after photos?
Only with the patient’s written consent, without exaggeration or editing, and without implying every patient will get the same result. Professional ethics and advertising guidelines both apply, so review them before publishing.
What makes patients choose one dental clinic over another?
Clarity and reassurance: who the dentist is, what a first visit involves, how much it roughly costs, and how easy it is to book and get a reply. Accurate local listings and genuine reviews matter more than discounts.
A quick pre-publication check
- Treatment pages explain what happens, typical steps and costs—without promising results.
- A patient knows exactly what happens after they book (confirmation, reminders, what to bring).
- Your clinic name, dentist names and specialities are identical across Google, website and signage.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your independent dentist?
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